Influence and Persuasion (HBR Emotional Intelligence Series)

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  • Engels
  • Paperback
  • 9781633693937
  • 05 december 2017
  • 160 pagina's
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Harvard Business Review

"Harvard Business Review (HBR) is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. HBR is published six times a year and is headquartered in Watertown, Massachusetts.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing influence and small, simple tactics that you can use to convince others every day.



Changing hearts is an important part of changing minds.

Research shows that appealing to human emotion can help you make your case and build your authority as a leader.

This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.

This volume includes the work of:

  • Nick Morgan
  • Robert Cialdini
  • Linda A. Hill
  • Nancy Duarte

This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.

How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
05 december 2017
Aantal pagina's
160
Illustraties
Nee

Betrokkenen

Tweede Auteur
Robert B. Cialdini
Co Auteur
Duarte

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
127 mm
Product lengte
177 mm
Studieboek
Ja
Verpakking breedte
126 mm
Verpakking hoogte
11 mm
Verpakking lengte
174 mm
Verpakkingsgewicht
200 g

EAN

EAN
9781633693937

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