The Naked Corporation How the Age of Transparency Will Revolutionize Business

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  • Engels
  • Paperback
  • 9780743246514
  • 17 november 2012
  • 368 pagina's
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Don Tapscott

"Don Tapscott (born June 1, 1947) is a Canadian business executive, author, consultant and speaker, who specializes in business strategy, organizational transformation and the role of technology in business and society. He is the CEO of The Tapscott Group, and was founder and chairman of the international think tank New Paradigm before its acquisition.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look.

Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity.

Drawing on such examples as Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust—as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services—Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
17 november 2012
Aantal pagina's
368
Illustraties
Nee

Betrokkenen

Hoofdauteur
Don Tapscott
Tweede Auteur
David Ticoll
Co Auteur
Tapscott
Hoofduitgeverij
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Product breedte
159 mm
Product hoogte
25 mm
Product lengte
229 mm
Studieboek
Nee
Verpakking breedte
159 mm
Verpakking hoogte
25 mm
Verpakking lengte
229 mm
Verpakkingsgewicht
431 g

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9780743246514

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