The Rise of Fashion and Lessons Learned at Bergdorf Goodman
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Auteur:
Ira Neimark
- Engels
- Paperback
- 9781501360770
- 08 augustus 2019
- 322 pagina's
Samenvatting
The legendary leader of fashion luxury retail, Ira Neimark, relays how he and his fashion and merchandising team brought Bergdorf Goodman to its fashion leadership position, and how and why Bergdorf helped build the fashion industry during the late Sixties through the early Nineties, one of the most exciting periods in fashion history.
From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position—an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history—the late sixties through the early nineties—the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.
From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position—an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history—the late sixties through the early nineties—the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.
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Inhoud
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- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 08 augustus 2019
- Aantal pagina's
- 322
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Ira Neimark
- Hoofduitgeverij
- Fairchild Books
Overige kenmerken
- Extra groot lettertype
- Nee
- Studieboek
- Ja
- Verpakking breedte
- 228 mm
- Verpakking hoogte
- 22 mm
- Verpakking lengte
- 152 mm
- Verpakkingsgewicht
- 431 g
EAN
- EAN
- 9781501360770
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