Think Like... 6 - Think Like an Adman, Don't Act Like One
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Auteur:
David Snellenberg
- Engels
- Paperback
- 9789063696351
- 02 juni 2022
- 160 pagina's
Samenvatting
This book is for anyone who wants to learn how to seduce. Once you’ve read this book, you won’t have to be an advertiser to do it.
Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you’ve read this book, you won’t have to be an advertiser to do it.
Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you’ve read this book, you won’t have to be an advertiser to do it.
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Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 02 juni 2022
- Aantal pagina's
- 160
- Illustraties
- Met illustraties
Betrokkenen
- Hoofdauteur
- David Snellenberg
- Hoofduitgeverij
- BIS Publishers BV
Overige kenmerken
- Editie
- 1
- Product breedte
- 147 mm
- Product hoogte
- 13 mm
- Product lengte
- 181 mm
- Studieboek
- Nee
- Verpakking breedte
- 147 mm
- Verpakking hoogte
- 13 mm
- Verpakking lengte
- 181 mm
- Verpakkingsgewicht
- 279 g
EAN
- EAN
- 9789063696351
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