To Russia With Fries From Chicago's Southside to Red Square
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Auteur:
George Cohon
David Macfarlane
- Engels
- Hardcover
- 9780771021985
- 01 april 1999
Samenvatting
You might think that an autobiography by the senior chairman of McDonalds in Canada and Russia would be a modestly boastful, ho-hum business story of expansion and board-room debates, wrapped in some nice reminiscences about his family. You would be very wrong. Because this is George Cohons autobiography, and George Cohon (Call me George, please!) is not an ordinary man
not in his approach to business and not in his approach to telling his life story.
Its true that George Cohon is one of the most successful businessmen of his generation and that hes also one of the most colourful. But the man youll meet in the pages ofTo Russia With Fries is considerably more complex than that description suggests. Here, youll encounter a man who not only dreamed the impossible dream of opening a McDonalds restaurant in the heart of the Soviet Union (of all places), but had the patience, the persistence, and above all the good humour to navigate the maze of obstacles set in his course by a scornful communist bureaucracy. Youll meet a man whose heart is bigger than his assets (hes donating all the royalties from this book to charity); a man with a serious sense of fun, who loves (and is frequently on the receiving end of) practical jokes; a man whose life so far has been extraordinary by any standard. Youll discover a man who is a natural and creative entrepreneur and an acknowledged expert on starting a business in Russia. Hes been there and done that long before the crash of the Iron Curtain.
From a man who can think and do six things at once (hes been told he has a mind like a butterfly), comes a very lively and hugely entertaining story that has universal appeal.
From the Hardcover edition.
Its true that George Cohon is one of the most successful businessmen of his generation and that hes also one of the most colourful. But the man youll meet in the pages ofTo Russia With Fries is considerably more complex than that description suggests. Here, youll encounter a man who not only dreamed the impossible dream of opening a McDonalds restaurant in the heart of the Soviet Union (of all places), but had the patience, the persistence, and above all the good humour to navigate the maze of obstacles set in his course by a scornful communist bureaucracy. Youll meet a man whose heart is bigger than his assets (hes donating all the royalties from this book to charity); a man with a serious sense of fun, who loves (and is frequently on the receiving end of) practical jokes; a man whose life so far has been extraordinary by any standard. Youll discover a man who is a natural and creative entrepreneur and an acknowledged expert on starting a business in Russia. Hes been there and done that long before the crash of the Iron Curtain.
From a man who can think and do six things at once (hes been told he has a mind like a butterfly), comes a very lively and hugely entertaining story that has universal appeal.
From the Hardcover edition.
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 01 april 1999
Betrokkenen
- Hoofdauteur
- George Cohon
- Tweede Auteur
- David Macfarlane
- Hoofduitgeverij
- Mcclelland & Stewart Ltd
Overige kenmerken
- Studieboek
- Nee
EAN
- EAN
- 9780771021985
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