Hot Prospects The Proven Prospecting System to Ramp Up Your Sale

Auteur: Bill Good
Taal: Engels
Hot Prospects
Auteur: Bill Good
Uitgever: Simon & Schuster
  • Engels
  • Paperback
  • 9781451648263
  • Druk: 1
  • maart 2011
  • 272 pagina's
Alle productspecificaties

Samenvatting

Whatever good or service you're selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five -- or five hundred, or fifty thousand -- best-qualified customers better than Bill Good. For over a decade, Bill Good's guide to increasing new business by finding the right prospective customers has been an invaluable resource to people in every imaginable profession involving selling. Now completely revised and updated to include lessons on how email, fax machines, and the Internet can be incorporated into an effective prospecting and selling campaign, it is the most valuable tool a salesperson can own. Anyone who does any prospecting or selling by phone -- from securities, insurance, and real estate to fund-raising -- knows the frustrations and rejections inherent in cold calling. Many people come to fear it. But why should this be so? Certainly there are people out there who need and want the product you're selling. If only you could more efficiently generate a list of just those people, weed out the hopeless cases, and launch a simple and highly effective campaign to win them to your side. Prospecting Your Way to Sales Success shows you how to do just that. Bill Good draws on all he's learned from a long, successful career teaching companies and individual entrepreneurs how to create successful prospecting campaigns. He jettisons the stale, old-school, don't-believe-a-customer-who-says-no philosophy for a plan of attack that finds good prospects while quickly screening out unqualified, uninterested customers. From the first contact to the final close, Bill Good will help you design a complete, customized prospecting campaign. In this new revised edition, bursting with fresh ideas for incorporating new media and new technologies into his proven campaign strategies, Bill Good has updated a classic and given salespeople everywhere a book they can't afford to live without.

Recensie(s)

Michael E. FitzpatrickAgency Manager, The Equitable Financial ServicesWe're enjoying wonderful success following Bill's system. His revolutionary book should be required reading for anyone in sales. Richard W. HaskinClu, Director, Agency Development, Prudential Insurance CompanyDynamite book! Bill Good's approach is the wave of the future in telephone marketing. By following his approach, salespeople can triple their results. Al Ries, ChairmanTrout & Ries Advertising, and Coauthor of Positioning and Marketing Warfare Bill Good has written more than a brilliant textbook on telephone marketing. He has also written a hook that will help marketing people of all disciplines understand the critical importance of timing. Carter KnappVice President, Member Services and Former National Director of Training, Realty WorldThis book shows an approach that salespeople who hate pressure and force and rejection can use to get more appointments in less time and with less emotional stress on themselves. This is the civilized way to prospect. Robert A. LeoExecutive Vice President and Director of National Sales, Shearson Lehman/American ExpressWithout question, Bill Good is one of the country's foremost experts in the area of building new business. With his proven and practical strategies, anyone taking the time and effort to work his methods must achieve success. Jack KempSenior Vice President and Training Director, Dean Witter ReynoldsBill Good's simple approach to telephone prospecting has helped us create spectacularly successful account executives. Every account executive should now read his book and every sales manager who understands that his or her job is to make successful salespeople should read it too. Finally a selling system that doesn't depend on psyching up your ego. Bill has created a system that really works. Good is great. -Al Ries, co-author of The Origin of Brands What I learned from Bill Good has made me a multimillionaire. -John F. Reutemann, Jr., CLU, CFP(R) Tax and Financial Management Consultant Thanks in part to Bill Good's first book on prospecting I have been part of Wall Street's Number 1 Team. Read Hot Prospects and learn how to work your way up the sales ladder. -Ira Walker, Senior Vice President - Investments, UBS Financial Services Inc. If you want your sales to pick up, you need to pick up this book. Crack it open and get ready to work! Bill Good, the master of marketing and prospecting, will walk you down the road to success. -Chris Gardner, CEO, Chris Gardner International Holdings, bestselling author of The Pursuit of Happyness When it comes to prospecting and marketing, Bill Good is the master. He prospected me until I had a one inch thick file of Bill Good letters and he had me sold. Bill Good taught me and mentored me to master my own unique system of prospecting. I have no doubt Hot Prospects will help you live and finish rich -- it certainly has helped me. Find what you like and apply it today! -David Bach, # 1 New York Times bestselling author of The Automatic Millionaire and Go Green, Live Rich Bill Good's approach and thinking helped propel my career as a financial advisor at Merrill Lynch and enabled me to move into sales management. Read Hot Prospects and Bill Good will help you do what I did. -Keith A. Vanderveen, Midwest Regional President, Wachovia Securities As the founder and chairman of Bill Good Marketing Inc., Good is no stranger to the grueling prospecting process. His 30-year-old company...is a leading marketing consultant firm for the financial services industry. In Hot Prospects, Good reveals his firm's proven techniques for finding the hottest prospects on the market... If you're tired of reading feel-good motivational books and want some modern sales techniques you can really sink your teeth into, this may be the book for you. -- Amy Bell, Agent Sales Journal, September 2008 Jack KempSenior Vice President and Training Director, Dean Witter ReynoldsBill Good's simple approach to telephone prospecting has helped us create spectacularly successful account executives. Every account executive should now read his book and every sales manager who understands that his or her job is to make successful salespeople should read it too. Robert A. LeoExecutive Vice President and Director of National Sales, Shearson Lehman/American ExpressWithout question, Bill Good is one of the country's foremost experts in the area of building new business. With his proven and practical strategies, anyone taking the time and effort to work his methods must achieve success. Carter KnappVice President, Member Services and Former National Director of Training, Realty WorldThis book shows an approach that salespeople who hate pressure and force and rejection can use to get more appointments in less time and with less emotional stress on themselves. This is the civilized way to prospect. Al Ries, ChairmanTrout & Ries Advertising, and Coauthor of Positioning and Marketing Warfare Bill Good has written more than a brilliant textbook on telephone marketing. He has also written a hook that will help marketing people of all disciplines understand the critical importance of timing. Richard W. HaskinClu, Director, Agency Development, Prudential Insurance CompanyDynamite book! Bill Good's approach is the wave of the future in telephone marketing. By following his approach, salespeople can triple their results.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
2011-03-09
Aantal pagina's
272 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Bill Good
Uitgever
Simon & Schuster

EAN

EAN
9781451648263

Overige kenmerken

Extra groot lettertype
Nee
NUR code
780
Oorspronkelijke releasedatum
2011-03-09
Subtitel
The Proven Prospecting System to Ramp Up Your Sale
Thema Subject Code
KJ

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