Duct Tape Marketing The World'S Most Practical Small Business Marketing Guide

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  • Engels
  • Paperback
  • 9781595551313
  • 30 mei 2008
  • 285 pagina's
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John Jantsch

John Jantsch is a marketing consultant, speaker, and the acclaimed author of  Duct Tape MarketingThe Commitment Engine, and  The Referral Engine. He is the founder of the Duct Tape Marketing Consultant Network. He lives in Kansas City.

Samenvatting

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
30 mei 2008
Aantal pagina's
285
Illustraties
Nee

Betrokkenen

Hoofdauteur
John Jantsch
Hoofduitgeverij
Thomas Nelson Publishers

Vertaling

Originele titel
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Overige kenmerken

Extra groot lettertype
Nee
Studieboek
Nee
Verpakking breedte
138 mm
Verpakking hoogte
21 mm
Verpakking lengte
212 mm
Verpakkingsgewicht
277 g

EAN

EAN
9781595551313

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  • Goed!

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    • Toegankelijk
    • Praktisch
    • Compleet

    Ik ben zeer tevreden over dit boek. Wat ik vooral goed vind: Toegankelijk, Praktisch, Compleet

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  • Marketing plan

    Positieve punten

    • Praktisch
    • Compleet

    Voor elke KMO die graag met hun marketing vooruit wil. Dit boek beschrijft stap voor stap hoe je hiermee kunt starten of hoe je je huidig marketing plan kunt aanpassen.

    Vond je dit een nuttige review?
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zuiver, nauwelijks gelezen exemplaar uit 2007, eerste druk, 285 pag., met further reading and resources, lichte gebruikssporen op omslagranden en snede, licht verkleurd op pagina, in goede staat / clean, hardly used copy, fine
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