Enterprise: Entrepreneurship and Innovation Skills and Resources for Entrepreneurship and Innovation

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  • Engels
  • Hardcover
  • 9781138423794
  • 03 juli 2017
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Samenvatting

Presents readers with an introduction to the various dimensions of entrepreneurship and market innovation. This book focuses on enterprising behaviour. It contains: case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have before making their decision.



Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour.
Helpful text features include case studies andpause and reflect situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions inreal life. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.
After completing the book, readers will understand how to acquire the entrepreneur‘s skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
03 juli 2017
Illustraties
Nee

Betrokkenen

Hoofdauteur
Robin Lowe
Tweede Auteur
Sue Marriott
Hoofduitgeverij
Routledge

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
189 mm
Product lengte
246 mm
Studieboek
Nee
Verpakking breedte
189 mm
Verpakking hoogte
246 mm
Verpakking lengte
246 mm
Verpakkingsgewicht
453 g

EAN

EAN
9781138423794

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