Planet Google One Company's Audacious Plan to Organize Everything We Know

From the author of one of the most successful books about web 1.0, a revelation-packed investigatory expose about the most disruptive, transformative company of web 2.0 -- Google -- and the company's audacious strategy to become the totally dominant controller of "all the world's information" and the profound implications of that strategy for the business world and the culture at large.
Highly controversial, news-making revelations: The revelations Stross has uncovered about the scope of Google's plans will shock many in the news and public, even those who have been following the company closely. Revelations include:
--How Google plans to become the world's personal computer, where we will all store our data and have free access to all programs, putting all software companies, e.g. Microsoft, out of business
--That Google plans to become the necessary search tool for the new field of genomic medicine, so that if we want to search our DNA, we'll have to go through Google to do so
--That even though Google has said they anonymize their data about us, in fact our searches can be traced back to our computers and there are no laws on the books protecting our privacy from the government of businesses accessing the information about our "click stream," the history of our searches.
*Completely new Google story: The two prior books on Google (The Search and The
Google Story) ended at the IPO on 2004; Randy Stross picks up with the story of the frenzy of activity Google has been engaging in ever since the IPO, using the huge amount of cash it raised to transform itself at breakneck speed itself into the most disruptive company in business today. The Google story is well known; this new Google story has been shrouded in well guarded mystery.
*The transformative, need-to-know-about company: Google is the most powerful
change-agent in business today; it is setting the pace of the incredibly rapid evolution of web 2.0 and the ways in which it is transforming itself will have profound implications for the whole business world, and for our culture at large.
*Successful, insider author: Randy Stross is one of the most respected reporters covering Silicon Valley. He was present at the creation of Google and is both the New York Times columnist from the Valley and a professor at San Jose State, in the red hot center of action there. With his successful book eBoys, he got the inside story of the hottest business of web 1.0 -- eBay. He's pulling off the magic again here by getting the desperately sought-after story of where Google is heading.