20% Doctrine How Tinkering, Goofing Off, and Breaking the Rules at Work Drives Success in Business
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An inspiring exploration of how unorthodox business practices and the freedom to experiment can fuel innovation
We're at a crossroads. Many iconic American companies have been bailed out or gone bankrupt; others are struggling to survive as digitization and globalization remake their industries. At the same time, the tectonic forces disrupting U.S. corporations—ubiquitous bandwidth and computing power, cheap manufacturing and distribution—have enabled large organizations to foster new innovations and products through experiments that are at once more aggressive and less risky than they would have been twenty years ago. At companies such as Google, employees are encouraged to spend 20% of their work time on projects they're personally interested in. Almost half of Google's new product launches have originated from this policy, including Gmail and AdSense. Now other companies have adopted the concept, providing them a path to innovation and profits at a time of peril and uncertainty and offering employees creative freedom when many are feeling restless.
The 20% Doctrine is about goofing off at work, and how that goofing off can drive innovation and profit. Here Ryan Tate examines the origins and implementation of 20% time at Google, then looks at how other organizations such as Flickr, the Huffington Post, and even a school in the Bronx have adapted or reinvented the same overall concept, intentionally and serendipitously. Along the way, he distills a series of common themes and lessons that can help workers initiate successful 20% style projects within their own organizations. Only through a new devotion to the unhinged and the ad hoc can American businesses resume a steady pace of development and profitability.
In this bold new book, business journalist Ryan Tate offers new insight for CEOs and employees alike, revealing how innovation is being fueled by passionate workers and the companies that give them the time to explore what they care about most. Yahoo's Hack Day, Manhattan's Shake Shack, Stemlicht's W Hotel redesign, and Google's 20 per cent Innovation Time Off have all provided employees with a revitalized sense of purpose and autonomy - working on projects of passion not only allows workers to be personally invested in the work that they do and to come up with creative solutions, but it also often leads to revolutionary products and increased profitability. "The 20% Doctrine" shines a light on the thought-leaders who are shaking up the corporate landscape, visionaries whose advice and experiences can offer salvation for corporate America. With its emphasis on risk taking and experimentation, this book is a bold new roadmap for shareholders, CEOs, and every worker who is critical to their company's success.
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 05 mei 2012
- Aantal pagina's
- 193
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Ryan Tate
- Hoofduitgeverij
- Harper Business
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 146 mm
- Product hoogte
- 19 mm
- Product lengte
- 216 mm
- Studieboek
- Nee
- Verpakking breedte
- 149 mm
- Verpakking hoogte
- 217 mm
- Verpakking lengte
- 24 mm
- Verpakkingsgewicht
- 314 g
EAN
- EAN
- 9780062003232
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