A Novel Introduction to Corporate Finance
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Auteur:
Jonathan Godbey
Jason Mehl
- Engels
- Paperback
- 9781621310068
- 218 pagina's
Samenvatting
Many introductory Corporate Finance textbooks tout their engaging, real-world examples, but they often fail to hold students' interest.A Novel Introduction to Corporate Finance offers a unique, innovative, and refreshing contrast. Structured as a work of literary fiction, the book successfully uses a compelling narrative to tell the ¿story¿ of corporate finance.
Students read about struggling finance major Derek Foster, and his relationship with Eric Bensen, the CEO of Caspian Sea Drinks. Eric becomes a mentor to Derek. The two meet weekly as Eric shares the story of how Caspian Sea Drinks grew from a humble lemonade stand to a publicly traded company. Their conversations provide an engaging context in which the fundamental concepts and principles of Corporate Finance are presented, both to Derek and to the student reader.
Plot twists provide opportunities for additional examination and discussion of ethics in the corporate world.A Novel Introduction to Corporate Finance successfully employs fiction to provide students with a realistic, coherent view of what a corporation is, how it comes to be, and why finance plays an important role in corporate development and growth.
Students read about struggling finance major Derek Foster, and his relationship with Eric Bensen, the CEO of Caspian Sea Drinks. Eric becomes a mentor to Derek. The two meet weekly as Eric shares the story of how Caspian Sea Drinks grew from a humble lemonade stand to a publicly traded company. Their conversations provide an engaging context in which the fundamental concepts and principles of Corporate Finance are presented, both to Derek and to the student reader.
Plot twists provide opportunities for additional examination and discussion of ethics in the corporate world.A Novel Introduction to Corporate Finance successfully employs fiction to provide students with a realistic, coherent view of what a corporation is, how it comes to be, and why finance plays an important role in corporate development and growth.
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Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Aantal pagina's
- 218
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Jonathan Godbey
- Tweede Auteur
- Jason Mehl
- Hoofduitgeverij
- Cognella Academic Publishing
Overige kenmerken
- Extra groot lettertype
- Nee
- Studieboek
- Nee
- Verpakking breedte
- 152 mm
- Verpakking hoogte
- 12 mm
- Verpakking lengte
- 229 mm
- Verpakkingsgewicht
- 299 g
EAN
- EAN
- 9781621310068
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