Aerospace Marketing Management A Handbook for the Entire Value Chain
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Auteur:
Jonathan Aflalo
Christophe Bénaroya
Co-auteur:
Jonathan Aflalo
- Engels
- Hardcover
- 9783319013534
- 25 november 2013
- 608 pagina's
Samenvatting
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 25 november 2013
- Aantal pagina's
- 608
- Illustraties
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Betrokkenen
- Hoofdauteur
- Jonathan Aflalo
- Tweede Auteur
- Christophe Bénaroya
- Co Auteur
- Jonathan Aflalo
- Hoofduitgeverij
- Springer
Overige kenmerken
- Editie
- 2014 ed.
- Extra groot lettertype
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- Product breedte
- 159 mm
- Product hoogte
- 40 mm
- Product lengte
- 244 mm
- Studieboek
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- Verpakking breedte
- 159 mm
- Verpakking hoogte
- 40 mm
- Verpakking lengte
- 244 mm
- Verpakkingsgewicht
- 1052 g
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- EAN
- 9783319013534
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