Amazon How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

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  • Engels
  • Paperback
  • 9780749482794
  • 03 januari 2019
  • 272 pagina's
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Samenvatting

What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further. The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering. Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop. Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
03 januari 2019
Aantal pagina's
272
Illustraties
Nee

Betrokkenen

Hoofdauteur
Natalie Berg
Tweede Auteur
Miya Knights
Hoofduitgeverij
Kogan Page Ltd

Overige kenmerken

Extra groot lettertype
Nee
Studieboek
Ja
Verpakking breedte
234 mm
Verpakking hoogte
29 mm
Verpakking lengte
234 mm
Verpakkingsgewicht
465 g

EAN

EAN
9780749482794

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