American Marketing Association- Winning Through Platforms How to Succeed When Every Competitor Has One

Name: American Marketing Association- Winning Through Platforms
Author: Ted Moser

Auteur: Ted Moser

Taal: Engels

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Auteur: Ted Moser Charlotte Bloom

Engels
Paperback
9781804553015
10 december 2023
376 pagina's

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Samenvatting

Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way.

Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.

Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.

How will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.

Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.

This game-changing playbook will teach you how to:

Revitalize your business through strategic use of platforms
Design platforms that are compelling to customers and hard for competitors to match
Accelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journey
Innovate in high-impact benefit areas to differentiate your platform
Elevate your customer’s personal platform experience
Transform your enterprise and operations to drive superior performance

Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.

Learn the platform playbook. Find and apply your plays.

This book forms part of the American Marketing Association (AMA) leadership series.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 10 december 2023
Aantal pagina's: 376

Betrokkenen

Hoofdauteur: Ted Moser
Tweede Auteur: Charlotte Bloom
Hoofduitgeverij: Emerald Publishing Limited

Overige kenmerken

Product breedte: 138 mm
Product hoogte: 20 mm
Product lengte: 216 mm
Verpakking breedte: 138 mm
Verpakking hoogte: 20 mm
Verpakking lengte: 216 mm
Verpakkingsgewicht: 467 g

EAN

EAN: 9781804553015

Je vindt dit artikel in

Categorieën: Managementboeken

Strategie

Innovatie & Disruptie

Organisatiekunde

Sales & Marketing

Online marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken
Beschikbaarheid: Leverbaar

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