An Introduction to Social Media Marketing

Name: An Introduction to Social Media Marketing
Author: Alan Charlesworth

Auteur: Alan Charlesworth

Taal: Engels

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Auteur: Alan Charlesworth

Engels
Hardcover
9780415856164
10 december 2014
228 pagina's

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Samenvatting

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios.

The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area.

Topics covered in this book include:

Social networking
Consumer reviews
Social service and support
Real-time social media marketing
Blogging
Viral marketing and influencers
Advertising on social media

And much more.

An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 10 december 2014
Aantal pagina's: 228
Illustraties: Nee

Betrokkenen

Hoofdauteur: Alan Charlesworth
Hoofduitgeverij: Routledge

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 155 mm
Product hoogte: 23 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 155 mm
Verpakking hoogte: 23 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 522 g

EAN

EAN: 9780415856164

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Economie

E-commerce

Sales & Marketing

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Boeken
Beschikbaarheid: Leverbaar
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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