Asking Questions Defin Gde Questnre D The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna

Name: Asking Questions Defin Gde Questnre D
Author: Norman M. Bradburn

Auteur: Norman M. Bradburn

Taal: Engels

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Auteur: Norman M. Bradburn Michael Stern

Co-auteur: Timothy P. Johnson Brian Wansink

Engels
Paperback
9780787970888
21 april 2004
426 pagina's

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Samenvatting

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.

"The best single source about the present state of knowledge of questionnaire construction."
Choice

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnairesthe most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to

Determine what information is needed
Phrase questions to minimize bias and distortion
Obtain successful questions from existing questionnaires
Control the level of threat
Order questions to encourage response
Select the best administration method
Adapt questions and format to specific situations
Test and validate the completed survey
Evaluate and revise the questionnaire for improved results

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 21 april 2004
Aantal pagina's: 426
Illustraties: Nee

Betrokkenen

Hoofdauteur: Norman M. Bradburn
Tweede Auteur: Michael Stern
Co Auteur: Brian Wansink
Hoofduitgeverij: Joss

Overige kenmerken

Editie: 2
Extra groot lettertype: Nee
Product breedte: 156 mm
Product hoogte: 38 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 156 mm
Verpakking hoogte: 30 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 546 g

EAN

EAN: 9780787970888

Je vindt dit artikel in

Categorieën: Mens & Maatschappij

Sociologie

Onderzoek & Statistiek

Sociale theorie

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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