Banking In Search of Relevance
Afbeeldingen
Artikel vergelijken
- Engels
- Paperback
- 9781780883113
- 256 pagina's
Productbeschrijving
Over the past 30 years, banks have increasingly lost their relevance to the customer. Thinking that primarily focused on their internal needs, and not their customers', led to them to neglect emerging customer trends and created a space for new competitors to challenge their position. Consumers learnt many valuable lessons during the financial crisis at the end of the first decade of the 21st century, which coincided with the phenomenal rise of social media and consumer-orientated technology, such as smartphone and tablet apps. Uncertainty educated them about the need to gain control over their money and social media taught them the value of their personal data. Banks can no longer assume that they can use consumers' personal data without their approval. If regulators don't force banks to become more transparent, consumers certainly will. Banks continue to torture customers with push marketing techniques based on models with declining response rates, whilst ignoring the customers trying to buy across disconnected channels. Meanwhile, new lean non-bank competitors stalk banks, offering consumers compelling experiences by leveraging the new technology, a superior understanding of consumers' needs (as they are not hindered by legacy product or channel-based thinking) and better use of data. However, all is not lost for traditional banks that have lost relevance to their customers. Banking: In search of relevance outlines a new model to help regain relevance in the customer's eyes and discuss how banks might survive the impact of the consumer and technology shockwave. The book will appeal to any executive running a multi-channel financial services business, either B2C or B2B.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Aantal pagina's
- 256
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Graham Flower
- Tweede Auteur
- Phil Fawcett
- Co Auteur
- Stuart Harle
- Hoofduitgeverij
- Troubador Publishing Ltd
Overige kenmerken
- Extra groot lettertype
- Nee
- Verpakking breedte
- 171 mm
- Verpakking hoogte
- 21 mm
- Verpakking lengte
- 246 mm
- Verpakkingsgewicht
- 0 g
EAN
- EAN
- 9781780883113
Je vindt dit artikel in
- Categorieën
-
Kies gewenste uitvoering
Bindwijze
: Paperback
Prijsinformatie en bestellen
De prijs van dit product is 62 euro en 38 cent. Dit is een tweedehands product.Alleen tweedehands
Goed
1 - 2 weken
Verkoop door
Bogamo 4 - Boeken outlet
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door Bogamo 4 - Boeken outlet
- 30 dagen bedenktijd en gratis retourneren
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.