Barrel-Aged Stout and Selling Out Ebook Tooltip Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business

Afbeeldingen

Inkijkexemplaar

Artikel vergelijken

  • Engels
  • E-book
  • 9781613737248
  • 01 juni 2018
  • Adobe ePub
Alle productspecificaties
  • Je leest ebooks gemakkelijk op je Kobo e-reader, of op je smartphone of tablet met de bol.com Kobo app. Let op! Ebooks kunnen niet geannuleerd of geretourneerd worden.

Samenvatting

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

Productspecificaties

Inhoud

Taal
en
Bindwijze
E-book
Oorspronkelijke releasedatum
01 juni 2018
Ebook Formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Hoofdauteur
Josh Noel
Hoofduitgeverij
Chicago Review Press

Lees mogelijkheden

Lees dit ebook op
Desktop (Mac en Windows) | Kobo e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet)

Overige kenmerken

Editie
1
Studieboek
Nee

EAN

EAN
9781613737248

Je vindt dit artikel in

Boek, ebook of luisterboek?
Ebook
Taal
Engels
Beschikbaarheid
Leverbaar
Beschikbaar in Kobo Plus
Beschikbaar in Kobo Plus
Nog geen reviews

Onbeperkt lezen met Kobo Plus

Start direct met lezen op je Kobo e-reader of de bol.com Kobo app

Wat je kan verwachten:
  • Kies uit tienduizenden Nederlands- en Engelstalige e-books
  • De eerste 30 dagen zijn gratis, daarna € 9,99 per maand
  • Opzeggen kan altijd

Meer informatie over Kobo Plus