Big Brown The Untold Story of UPS
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Auteur:
G Niemann
- Engels
- Hardcover
- 9780787994020
- 27 maart 2007
- 256 pagina's
Samenvatting
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world s most underestimated and misunderstood companies.
For the first time, a UPS ''lifer'' tells the behind the scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100 year history of UPS and the life of its founder Jim Casey¿one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash¿a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical ''anti marketing'' bias (why brown?) to its sterling brand loyalty and reputation for quality.
Big Brown reveals the truth about UPS, including:
Told as an engrossing business story, Big Brown is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture.
For the first time, a UPS ''lifer'' tells the behind the scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100 year history of UPS and the life of its founder Jim Casey¿one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash¿a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical ''anti marketing'' bias (why brown?) to its sterling brand loyalty and reputation for quality.
Big Brown reveals the truth about UPS, including:
- Why you ve probably never heard of Jim Casey
- Where it all began¿$100 and a Seattle basement in 1907
- Why you ll never find a UPS uniform for saleon eBay
- How the cult of the UPS driver developed andwhy it endures
- Why UPS employees ''bleed brown''
Told as an engrossing business story, Big Brown is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture.
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 27 maart 2007
- Aantal pagina's
- 256
- Illustraties
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- Extra groot lettertype
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- Product breedte
- 159 mm
- Product hoogte
- 25 mm
- Product lengte
- 235 mm
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- 159 mm
- Verpakking hoogte
- 25 mm
- Verpakking lengte
- 235 mm
- Verpakkingsgewicht
- 454 g
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- EAN
- 9780787994020
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