Built to Innovate: Essential Practices to Wire Innovation into Your Companys DNA Essential Practices to Wire Innovation into Your Company's DNA
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Auteur:
Ben Bensaou
Karl Weber
- Engels
- Hardcover
- 9781260462692
- 17 november 2021
- 288 pagina's
Samenvatting
Drive and leverage continuous innovation to meet the challenges of digital disruption, changing markets, evolving customer needs, and increasingly fierce competition
A major question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve?
Built to Innovate takes you through the process of answering this critical question and executing it with skill and precision. It explores the nine essential practices of the world’s most innovative organizations—including BASF, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Whirlpool—and demonstrates how to leverage them in real and practical ways. You’ll learn how to drive innovation in product design and creative use of technology—as well as “in the weeds” business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. This highly practical guide shows how to:
•Build your execution and innovation engines
•Master the innovation perspective
•Launch the three processes of innovation
•Engage everyone in innovation
•Generate ideas from the front lines
•Empower coaches
•Create a culture of innovation
•Catalyze the innovation process
•Keep the ideas flowing
A major question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve?
Built to Innovate takes you through the process of answering this critical question and executing it with skill and precision. It explores the nine essential practices of the world’s most innovative organizations—including BASF, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Whirlpool—and demonstrates how to leverage them in real and practical ways. You’ll learn how to drive innovation in product design and creative use of technology—as well as “in the weeds” business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. This highly practical guide shows how to:
•Build your execution and innovation engines
•Master the innovation perspective
•Launch the three processes of innovation
•Engage everyone in innovation
•Generate ideas from the front lines
•Empower coaches
•Create a culture of innovation
•Catalyze the innovation process
•Keep the ideas flowing
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- Hardcover
- Oorspronkelijke releasedatum
- 17 november 2021
- Aantal pagina's
- 288
Betrokkenen
- Hoofdauteur
- Ben Bensaou
- Tweede Auteur
- Karl Weber
- Hoofduitgeverij
- Mcgraw-Hill Education
Character
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- Marvel
Overige kenmerken
- Studieboek
- Ja
- Verpakking breedte
- 149 mm
- Verpakking hoogte
- 30 mm
- Verpakking lengte
- 234 mm
- Verpakkingsgewicht
- 870 g
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- EAN
- 9781260462692
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