The Dynamics of Business Behavior An Evidence-Based Approach to Managing Organizational Change

“This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it.”
—DILIP SOMAN, Canada Research Chair in Behavioural Science and Economics, and Director, BEAR

HARNESS THE LATEST BRAIN AND BEHAVIORAL SCIENCE TO DRIVE MORE EFFECTIVE CHANGE MANAGEMENT

The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change brings together the art of change—where creativity, meaning, and imagination are leveraged—with the latest research and findings in behavioral science, uncovering the profound impact they have on our ability to adapt, learn, and embrace change and unlocking the secrets to transforming organizations with a human-centric and evidence-based approach.

Written by entrepreneur Beirem Ben Barrah and cognitive neuropsychologist Philip Jordanov, this book explores the fundamentals of the brain and behavior and how to think and approach problems from the mindset of a behavioral scientist, along with how neuroscience relates to business principles like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Practical how-to guides and instructions for implementation are included to help you apply these concepts to improve your own organization.

The Dynamics of Business Behavior earns a well deserved spot on the bookshelves of business leaders and professionals, especially those involved in Management, P&O/HR, or Innovation, seeking to inspire, engage, and navigate change in ways that resonate deeply with people and chart a course that steers their organization towards growth and success.

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:

• The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
• The most common myths that leaders accidentally buy into as they guide their organizations
• Case studies of contemporary companies overcoming challenges using brain and behavior science

A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.