Business Development For Dummies

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  • Engels
  • Paperback
  • 9781118962718
  • 06 maart 2015
  • 424 pagina's
Alle productspecificaties

Samenvatting

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms.

Learn to:

  • Get your business development strategy in place and build a practical step-by-step plan
  • Leverage your customer relationships for even greater success
  • Go beyond the typical sales cycle
  • Develop and implement a partnership strategy

Get an expert, authoritative model for growing your business

Growing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick.

  • Break down your business development – take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals
  • Dive into the customer lifecycle – use the customer mindset to power growth and effectively align your business development to the customer lifecycle
  • Work out your best offer – validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action
  • Make marketing matter – put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales
  • Bring it full circle – find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success

Open the book and find:

  • How to tailor a business development plan specific to your business
  • Guidance on orchestrating marketing and sales efforts that operate in concert
  • Strategies and tactics for great selling practices
  • How to maximize customer value
  • Why business partnerships are so important
  • High-level do's and don'ts for every stage of business development

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
06 maart 2015
Aantal pagina's
424
Illustraties
Nee

Betrokkenen

Hoofdauteur
Anna Kennedy
Hoofduitgeverij
For Dummies

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
187 mm
Product hoogte
31 mm
Product lengte
235 mm
Studieboek
Ja
Verpakking breedte
178 mm
Verpakking hoogte
27 mm
Verpakking lengte
232 mm
Verpakkingsgewicht
928 g

EAN

EAN
9781118962718

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