Business Studies For Dummies

Name: Business Studies For Dummies
Author: Richard Pettinger

Auteur: Richard Pettinger

Taal: Engels

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Auteur: Richard Pettinger Richard Pettinger

Co-auteur: Pettinger, Richard (University College London, Uk) Dummies Press Family Richard Pettinger

Engels
Paperback
9781118348116
20 december 2013
408 pagina's

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Samenvatting

Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.

Learn about:

Organisational structures and stakeholders
Accounting and finance, marketing and publicity
Human resources, management and leadership
The role of technology in businesses today

Stay a step ahead of the competition at university and on the job

Whether you're trying to decide if business is the best course of study for you, you're settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme from business start-ups to analytics, human resources to finance and accounting and more.

See how companies are organised learn about different types of organisational structures and how teams, departments and divisions function separately and how they interact

Get a handle on operations get the lowdown on business operations and the demands that production and service delivery place on companies

Sort out strategy discover the central role strategy plays in business and why it's important to have a core strategic position to guide every aspect of ongoing business development

Know why marketing matters find out why marketing is so crucial to success and the role it plays in everything from product development to customer engagement

Make sense of business finance get up to speed on the numbers side of business, from accounting to leverage, financial reporting to calculating ROI

Factor in the human element learn how to get the best from people in business by exploring business culture, leadership, employee recruitment and motivation

Open the book and find:

A bird's-eye view of different types of business organisations
How great products and services are created
Traditional and up-to-the-minute marketing strategies and tools
Insights into the behavioural issues that can make or break a business
An explanation of the critical role technology plays in business
Priceless tips on how to succeed in business school
Activities for broadening your knowledge and understanding

Your hands-on introduction to modern business and business education

Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.

You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.

Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies
The perfect study companion for students

With Business Studies For Dummies, you'll be one step ahead of the competition—at university and on the job.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 20 december 2013
Aantal pagina's: 408
Illustraties: Nee

Betrokkenen

Hoofdauteur: Richard Pettinger
Tweede Auteur: Richard Pettinger
Co Auteur: Richard Pettinger
Hoofduitgeverij: Onbekend

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 189 mm
Product hoogte: 23 mm
Product lengte: 232 mm
Studieboek: Ja
Verpakking breedte: 189 mm
Verpakking hoogte: 23 mm
Verpakking lengte: 232 mm
Verpakkingsgewicht: 760 g

EAN

EAN: 9781118348116

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Bedrijfskunde

Boeken
Boek, ebook of luisterboek?: Boek
Taal: Engels
Studieboek of algemeen: Algemene boeken
Beschikbaarheid: Leverbaar

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