Can We Do That?! Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Name: Can We Do That?!
Author: Peter Shankman

Auteur: Peter Shankman

Taal: Engels

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Auteur: Peter Shankman

Engels
Paperback
9780470043929
02 januari 2007
212 pagina's

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Peter Shankman

Peter Shankman is an entrepreneur, CEO, runner, skydiver, podcaster, Ironman triathlete, and a dad. He’s the founder of ShankMinds: Breakthrough, a private, online entrepreneur community with members from around the world. Peter also hosts the top-rated podcast Faster Than Normal, helping people to understand that ADD and ADHD are a gift, not a curse. He’s based in New York City. Visit FasterThanNormal.com.

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't.

What would you do to get your business noticed?

Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways to get your company noticed.

PR Guru Peter Shankman chronicles some of the most ridiculous, outrageous, and possibly crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, Shankman offers a funny and insightful look at what it takes to win the game of PR. You'll learn how and why:

A stolen Yoo-Hoo truck became a promotional and media relations coup
RegisterFree.com's "Free Hour" promotion was so successful it virtually shut down Internet access on the East Coast for nine hours
More than 100 CEOs, dot.com workers, and media figures jumped out of a plane in the name of brand visibility
A small yarn shop in upstate New York caught on with hip city dwellers interested in eating their sweaters
And more outrageous ideas!

Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success. But most important, Can We Do That?! shows you how to develop effective PR campaigns on your own. Getting noticed is no easy task, especially for small businesses. This handy guide to guerrilla PR explores the tactics and stunts that workand shows you how to apply them to your own business without busting your budget.

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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 02 januari 2007
Aantal pagina's: 212
Illustraties: Nee

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Hoofdauteur: Peter Shankman
Hoofduitgeverij: Onbekend

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Extra groot lettertype: Nee
Product breedte: 156 mm
Product hoogte: 16 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 146 mm
Verpakking hoogte: 19 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 281 g

EAN

EAN: 9780470043929

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Categorieën: Managementboeken

Sales & Marketing

Public relations

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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