Category Creation How to Build a Brand that Customers, Employees, and Investors Will Love

Name: Category Creation
Author: Anthony Kennada

Auteur: Anthony Kennada

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Uitgever: John Wiley & Sons Inc

Auteur: Anthony Kennada

Engels
Hardcover
9781119611561
25 november 2019
240 pagina's

Alle productspecificaties

Samenvatting

AN EXCLUSIVE LOOK INTO THE CATEGORY CREATION PLAYBOOK OF SOME OF THE MOST ICONIC BRANDS IN B2B, INCLUDING HUBSPOT, SALESFORCE, AND GAINSIGHT

"In the hierarchy of powers that determines the value of a company, category power is the highest, and if you are the company who creates and leads a new category, that is as good as it gets ever. Category Creation is a game plan for doing just that."
GEOFFREY MOORE, Author, Crossing the Chasm and Zone to Win

"The ability to create a new category is not unique to startups. The largest companies in the world can play their advantages to build new markets. The tactics that Anthony lays out in Category Creation are just as relevant for today's Fortune 100 companies as they are for earlier stage businesses."
LORI WRIGHT, General Manager, Office, Microsoft

"Today's entrepreneurs [have] a unique opportunity to create net new categories of products that reinvent complex processes of the past with simple solutions for the digital age. Gainsight is a great modern success story for this emerging business strategyI'm excited to see Anthony share his playbook with the industry."
AARON LEVIE, CEO, Box

"Companies of all sizes are recognizing new market opportunities and creating movements behind those causes for their brands. I'm thrilled to see Anthony demystify category creation and help other executives follow the lead of market makers like Gainsight."
SUE BARSAMIAN, Former Chief Sales and Marketing Officer, Hewlett Packard Enterprise Software

"It always surprises me that category creation isn't better understood and more enthusiastically embraced by business leaders. Anthony has been a student of this innovative business approach, and in Category Creation, invites other leaders to challenge the status quo."
KEITH KRACH, Chairman and CEO, Ariba and DocuSign

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 25 november 2019
Aantal pagina's: 240
Illustraties: Nee

Betrokkenen

Hoofdauteur: Anthony Kennada
Hoofduitgeverij: John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 150 mm
Product hoogte: 31 mm
Product lengte: 231 mm
Studieboek: Ja
Verpakking breedte: 150 mm
Verpakking hoogte: 31 mm
Verpakking lengte: 231 mm
Verpakkingsgewicht: 431 g

EAN

EAN: 9781119611561

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.