Corporate Social Responsibility & Business Growth Collateral Effects on Business & Society

Name: Corporate Social Responsibility & Business Growth
Author: Andree Marie Lopez-Fernandez

Auteur: Andree Marie Lopez-Fernandez

Taal: Engels

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Auteur: Andree Marie Lopez-Fernandez

Engels
Hardcover
9781634833226
01 september 2015
225 pagina's

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Samenvatting

Corporate social responsibility (CSR) is a concept that has been evolving since the 1950s; by 2015, it has evolved into an integral mindset, a strategy by which firms may promote and attain business and societal growth and development. CSR is a strong business strategy and a determining factor in stakeholder perceptions and ultimate decision making. As firms and society are acknowledged as equal parts of a symbiotic relationship, the effective engagement in CSR enables businesses to tackle and alleviate social issues, such as poverty, hunger, lack of healthcare, the environment's destitution, and warrant empowerment and education, amongst others, whilst tending to core objectives and strategies. The effective design, execution, and transparent communication of corporate social responsibility endeavors, in fact, shape the outcome of business and social growth and development. The communication of CSR efforts is, therefore, vital to the fulfillment of strategic objectives because social networking sites (SNSs) are ubiquitous and have rapidly become a preferred source of information. Firms' use of such platforms proves to be fruitful because SNSs not only enable stakeholder to stakeholder word of mouth, but also facilitate firm-to stakeholder communication. As such, the notion of marketing CSR via social media is more than buzzword or trend. It is potential viral information, or viral marketing. The book offers strong results from the perspectives of both stakeholders and firms' CSR related practices in an emerging market. It also demonstrates that as corporate social responsibility is viewed as an investment, it provides fruitful outcomes for business as well as for the communities surrounding firms. CSR is addressed as a strategically co-created proactive plan that prompts sustained social and business growth and development.

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 01 september 2015
Aantal pagina's: 225
Illustraties: Nee

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Hoofdauteur: Andree Marie Lopez-Fernandez
Hoofduitgeverij: Nova Science Publishers

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Extra groot lettertype: Nee
Product breedte: 184 mm
Product hoogte: 19 mm
Product lengte: 254 mm
Verpakking breedte: 180 mm
Verpakking hoogte: 17 mm
Verpakking lengte: 260 mm
Verpakkingsgewicht: 518 g

EAN

EAN: 9781634833226

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Categorieën: Economie & Financiën

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Maatschappelijk verantwoord ondernemen

Ondernemerschap

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Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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