Covert Persuasion Psychological Tactics And Tricks to Win the Game

Name: Covert Persuasion
Author: Kevin Hogan

Auteur: Kevin Hogan

Taal: Engels

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Auteur: Kevin Hogan James Speakman

Engels
Hardcover
9780470051412
22 september 2006
223 pagina's

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Samenvatting

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion.

By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn t mean these techniques are sneaky or underhanded. They aren t! You aren t tricking anyone; you re simply using all your abilities to encourage them to make the choice you want them to make. It s not unfair or underhanded¿it s just powerful, practical, and effective.If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don t work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 22 september 2006
Aantal pagina's: 223
Illustraties: Nee

Betrokkenen

Hoofdauteur: Kevin Hogan
Tweede Auteur: James Speakman
Hoofduitgeverij: WILQ

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 146 mm
Product hoogte: 19 mm
Product lengte: 222 mm
Studieboek: Nee
Verpakking breedte: 145 mm
Verpakking hoogte: 218 mm
Verpakking lengte: 25 mm
Verpakkingsgewicht: 340 g

EAN

EAN: 9780470051412

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Categorieën: Managementboeken

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Boeken
Boek, ebook of luisterboek?: Boek
Taal: Engels
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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