Cross-Cultural Management A Transactional Approach
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- Engels
- Hardcover
- 9780415501668
- 06 december 2013
- 218 pagina's
Samenvatting
This textbook provides an overview of the existing conventional culture paradigms which focus on the national, societal and/ or corporate levels of culture in the context of business (both domestic and international) before challenging the limitations of these concepts and suggesting possible alternatives.
The internationalization of business via the process of globalization has brought issues of culture to the forefront of management thinking. Although culture is by no means a new area of study in business schools, it remains frustratingly elusive and misunderstood.
This textbook gives business students - or future managers - an understanding of the multitude of frameworks available to them to make sense of the cultural contexts they will encounter in their managerial careers. Starting from a general introduction to ‘culture’ and its role in businesses, Taran Patel encourages readers to shed a critical eye on the commonly accepted frameworks. She compels readers to ask three questions:
- Can I only make sense of the variety of cultures around me by categorizing people into static categories based on their geo-ethnic identities?
- Is it valid to make sense of people’s behaviours by categorizing them as ‘French’, ‘Indian’, ‘German’ or ‘American’?
- What other ways are there to make sense of people and their behaviours?
Students studying from this textbook will benefit from a variety of conceptual tools that can be used to navigate the world of culture and its intersection with business and management. Taran Patel's unique textbook will be core reading for students of cross-cultural management / intercultural communication and essential reading for all those studying or researching international business and management.
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- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 06 december 2013
- Aantal pagina's
- 218
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Taran Patel
- Hoofduitgeverij
- Taylor & Francis
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- Extra groot lettertype
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- Product breedte
- 156 mm
- Product lengte
- 234 mm
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- 159 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 235 mm
- Verpakkingsgewicht
- 476 g
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- EAN
- 9780415501668
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