Design Thinking-The Art of SXO Placing UX Design Methods into SEO Best Practices

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  • Engels
  • Paperback
  • 9781484292112
  • 16 mei 2023
  • 245 pagina's
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Samenvatting

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.

The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
You will:
  • Apply SXO best practices and how it differs from tradition SEO
  • Optimize websites for both search engine bots and users
  • Increase a website's ranking in SERPs
  • Improve a website's conversion rates
  • Grow revenue from organic traffic


Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
16 mei 2023
Aantal pagina's
245

Betrokkenen

Hoofdauteur
Zuzanna Kruger
Hoofduitgeverij
Apress

Overige kenmerken

Editie
1st ed.
Product breedte
155 mm
Product lengte
235 mm
Studieboek
Nee
Verpakking breedte
155 mm
Verpakking hoogte
235 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
415 g

EAN

EAN
9781484292112

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