Developing Online Content The Principles of Writing and Editing for the Web
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Auteur:
Irene Hammerich
Claire Harrison
- Engels
- Paperback
- 9780471146117
- 01 december 2001
- 400 pagina's
Samenvatting
An all-in-one resource on writing, organizing, and delivering Web content
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
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- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 01 december 2001
- Aantal pagina's
- 400
- Illustraties
- Nee
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- Hoofdauteur
- Irene Hammerich
- Tweede Auteur
- Claire Harrison
- Hoofduitgeverij
- John Wiley & Sons
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- Verpakking breedte
- 190 mm
- Verpakking hoogte
- 23 mm
- Verpakking lengte
- 233 mm
- Verpakkingsgewicht
- 689 g
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- EAN
- 9780471146117
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