Digital Business and E-commerce

Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.

What approach to digital business strategy do we follow?

How should new online startup businesses develop a strategy for launch and growth?

What are the main changes that need to be made to transform an organisation that uses technology into a true digital business?

Which processes should be our digital business priorities?

Understand how to deploy all aspects of digital business and e-commerce within an organisation with this best-selling textbook

Digital Business and E-Commerce Management, by Dave Chaffey, Tanya Arturi and Dave Edmundsen-Bird, is your guide to answering these questions equipping you with the knowledge and practical skills to help you successfully develop digital technology, media and data to survive in an increasingly harsh competitive environment.

Engaging and informative, this textbook will support your understanding of the strategies and tactics an organisation needs to optimise internal processes with digital channels to market and supply through:

• Coverage of the end-to-end process of deploying digital business and e-commerce
• A structured approach to review, plan and implement a digital business strategy for all types of organisations
• Practical case studies of how larger brands, small businesses and startups have developed and implemented digital strategies

Understand how to deploy all aspects of digital business and e-commerce within an organisation with this best-selling textbook Digital Business and E-Commerce Management, by Dave Chaffey, Tanya Arturi and Dave Edmundson-Bird. It's a comprehensive guide answering these four questions and equipping you with the knowledge and practical skills to help you successfully develop digital technology, media and data to survive in an increasingly challenging competitive environment.

This 8th edition is now updated with the latest AI developments, data-driven marketing, digital business models and case studies to ensure you have the most current information to support your digital transformation.

Whether you are a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the multi-disciplinary text to help you understand and apply the concepts of digital business, strategy and implementation.

Dr Dave Chaffey is co-founder of digital business SmartInsights.com who has lectured in Digital marketing and e-commerce courses at Birmingham, Cranfield, Derby, Leeds and Warwick universities. Tanya Arturi MSc (Dist) Chartered Marketer MCIM MCIPR MIPM is Senior Lecturer at Manchester Metropolitan University and runs a digital marketing training and consultancy company, specialising in the pharmaceutical and healthcare sector David Edmundson-Bird MSc FRSA is Principal Lecturer in Direct Marketing at Manchester Metropolitan

Pearson, the world's learning company.

Understand the crucial aspects of digital business and e-commerce with this best-selling text.

Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.

Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.

Key features include:

• updated content with the latest information on AI and a focus on digital business
• up-to-date information to support your learning around digital transformation
• New diagrams and business models to develop your understanding of business concepts and customer user journeys
• reader-frienly and accessible writing style

With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.