Digital Operating Model The Future of Business

PRAISE FOR DIGITAL OPERATING MODEL

“Disrupt or be disrupted is the common theme in Sinha’s book and truly underscores how imperative it is to implement digital transformation in your business model.”

—PAUL STODDART, President, New Payment Platforms, Mastercard

“The Digital Operating Model comes at an important time, and provides a playbook to help companies unlock digital culture, platforms, and innovation. Rajesh’s extensive experience and clear thinking on this complex topic will help leaders differentiate, disrupt, and succeed on their journey.”

—PAUL DAUGHERTY, Group Chief Executive and CTO, Accenture

“Digital Operating Model: The Future of Business takes the complex topic of technology and innovation and makes it simple. It uses the lived experience of real leaders whose companies and organisations have achieved digital maturity. It also gives readers a clear understanding of how to determine where their companies are on their digital journey, what’s coming tomorrow, and how to be ready for it—step by step. It is an excellent addition to what is an increasingly important area of thought and practice.”

—PETER JOHN, CBE, ice Chancellor and Chief Executive, University of West London, UK

“Reading this book is like having a conversation over dinner with Rajesh — the great ideas just keep flowing!”

—MARC ADEE, CEO, Crum & Forster

Build your company’s next-generation growth strategy by using emerging technologies to disrupt your field and energize your business

In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companies—all without having to spend massive amounts of money in the process.

The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find:

• Step-by-step guidance to implementing a digital platform strategy that leads to exponential business growth
• Methods for designing and applying new businesses processes that create better experiences internally for your teams and externally for your customers and customers’ customers, which also leads to exponential business growth
• Real-life examples and case studies of businesses that have achieved successful digital acceleration and grown dramatically in the process

Digital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that offers innovative and durable differentiation both in terms of purpose and profits.