Dynamic Supply Chains Delivering Value Through People

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  • Engels
  • Hardcover
  • 9780273730408
  • 08 oktober 2010
  • 503 pagina's
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Samenvatting

John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book. Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way. The key to successful supply chain management is recognising that it's people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment. To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
08 oktober 2010
Aantal pagina's
503
Illustraties
Nee

Betrokkenen

Hoofdauteur
John Gattorna
Hoofduitgeverij
Prentice Hall

Vertaling

Originele titel
Gattorna:Dynamic Supply Chains_c2

Overige kenmerken

Editie
2nd Revised edition
Extra groot lettertype
Nee
Product breedte
165 mm
Product hoogte
42 mm
Product lengte
243 mm
Studieboek
Nee
Verpakking breedte
165 mm
Verpakking hoogte
243 mm
Verpakking lengte
42 mm
Verpakkingsgewicht
952 g

EAN

EAN
9780273730408

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Supply chain management
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  • goed maar duur

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    prima kwaliteit hoesje. Maar wel duur.

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