E-Commerce Website Optimization Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
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Auteur:
Dan Croxen-John
Johann van Tonder
- Engels
- Hardcover
- 9781789664454
- 03 december 2020
- 272 pagina's
Samenvatting
Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
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- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 03 december 2020
- Aantal pagina's
- 272
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Dan Croxen-John
- Tweede Auteur
- Johann van Tonder
- Hoofduitgeverij
- Kogan Page Ltd
Overige kenmerken
- Editie
- 2
- Extra groot lettertype
- Nee
- Product breedte
- 164 mm
- Product hoogte
- 25 mm
- Product lengte
- 240 mm
- Studieboek
- Nee
- Verpakking breedte
- 164 mm
- Verpakking hoogte
- 25 mm
- Verpakking lengte
- 240 mm
- Verpakkingsgewicht
- 660 g
EAN
- EAN
- 9781789664454
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