Effective Client Management in Professional Services How to Build Successful Client Relationships

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  • Engels
  • Paperback
  • 9781032836942
  • 24 juni 2024
  • 376 pagina's
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Samenvatting

Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establis



How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
24 juni 2024
Aantal pagina's
376
Illustraties
Nee

Betrokkenen

Hoofdauteur
Jack Berkovi
Hoofduitgeverij
Routledge

Overige kenmerken

Product breedte
174 mm
Product lengte
246 mm
Studieboek
Nee
Verpakking breedte
174 mm
Verpakking lengte
246 mm

EAN

EAN
9781032836942
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