Epic Fails The Edsel, the Mullet, and Other Icons of Unpopular Culture
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Auteur:
Salvador Jimenez MurguiA
- Engels
- Hardcover
- 9781538103715
- 15 september 2018
- 184 pagina's
Samenvatting
This book surveys some of the most iconic failures in American popular culture, from fashion flops to marketing mess-ups, shedding light on the inherent, often comic strain in American life between success and failure. In this engaging volume, the author explains how these came about and why they failed to catch on with the public.
Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achievements have changed lives for the better. Yet for every new development that the public embraces, there is a dark side of progress: cultural byproducts that litter the road to obscurity. Just because something is a failure, however, doesn’t necessarily mean that it shouldn’t matter. In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades. In order to shed light on the inherent, often comic strain in American life between fame and infamy, the author surveys some of the best—or rather, worst—of what man has to offer. From fashion flops like the mullet and Zubaz pants to marketing mistakes like Bud Dry, New Coke, and Crystal Pepsi, this text captures the unintentionally entertaining milieu of failure. Placing these gaffes in cultural context, Murguía considers how each of these products crashed and burned, while trying to arrive at an answer to the ultimate question: “What were they thinking?” Whether these attempts were doomed from the start, failed because of consumer indifference, or were simply the victims of poor timing, this book returns them, however briefly, to the spotlight. A fascinating look at man-made disasters, Epic Fails is an entertaining treatise about the forgotten—and infamous—endeavors of American creativity, or lack thereof.
Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achievements have changed lives for the better. Yet for every new development that the public embraces, there is a dark side of progress: cultural byproducts that litter the road to obscurity. Just because something is a failure, however, doesn’t necessarily mean that it shouldn’t matter. In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades. In order to shed light on the inherent, often comic strain in American life between fame and infamy, the author surveys some of the best—or rather, worst—of what man has to offer. From fashion flops like the mullet and Zubaz pants to marketing mistakes like Bud Dry, New Coke, and Crystal Pepsi, this text captures the unintentionally entertaining milieu of failure. Placing these gaffes in cultural context, Murguía considers how each of these products crashed and burned, while trying to arrive at an answer to the ultimate question: “What were they thinking?” Whether these attempts were doomed from the start, failed because of consumer indifference, or were simply the victims of poor timing, this book returns them, however briefly, to the spotlight. A fascinating look at man-made disasters, Epic Fails is an entertaining treatise about the forgotten—and infamous—endeavors of American creativity, or lack thereof.
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- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 15 september 2018
- Aantal pagina's
- 184
- Illustraties
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Betrokkenen
- Hoofdauteur
- Salvador Jimenez MurguiA
- Hoofduitgeverij
- Rowman & Littlefield
Overige kenmerken
- Extra groot lettertype
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- Product breedte
- 157 mm
- Product hoogte
- 18 mm
- Product lengte
- 237 mm
- Studieboek
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- Verpakking breedte
- 157 mm
- Verpakking hoogte
- 18 mm
- Verpakking lengte
- 237 mm
- Verpakkingsgewicht
- 426 g
EAN
- EAN
- 9781538103715
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