EURICUR Series European Institute for Comparative Urban Research- Sports and City Marketing in European Cities
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Auteur:
Leo van den Berg
Erik Braun
- Engels
- Hardcover
- 9780754619314
- 18 juni 2002
- 134 pagina's
Samenvatting
City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
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- Hardcover
- Oorspronkelijke releasedatum
- 18 juni 2002
- Aantal pagina's
- 134
- Illustraties
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Betrokkenen
- Hoofdauteur
- Leo van den Berg
- Tweede Auteur
- Erik Braun
- Co Auteur
- Alexander H. J. Otgaar
- Hoofduitgeverij
- Routledge
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- Extra groot lettertype
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- 153 mm
- Product lengte
- 219 mm
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- 153 mm
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- 219 mm
- Verpakkingsgewicht
- 410 g
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- 9780754619314
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