Expanding the Donor Base in Higher Education Engaging Non-Traditional Donors

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  • Engels
  • Hardcover
  • 9780415533980
  • 12 april 2013
  • 224 pagina's
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Expanding the Donor Base in Higher Education brings theory and practice together to look at how colleges and universities can build culturally sensitive fundraising and engagement strategies, and explores the emerging research on different communities who have not traditionally been approached for fundraising.





Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and Fundraising

Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising—including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.

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Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
12 april 2013
Aantal pagina's
224
Illustraties
Nee

Betrokkenen

Hoofdredacteur
Noah D. Drezner
Hoofduitgeverij
Routledge

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Extra groot lettertype
Nee
Product breedte
152 mm
Product lengte
229 mm
Studieboek
Nee
Verpakking breedte
159 mm
Verpakking hoogte
19 mm
Verpakking lengte
229 mm
Verpakkingsgewicht
454 g

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EAN
9780415533980

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