From Survival to Significance

* What Separates A Successful Brand From A Significant One? * Why Do Some Brands Grow Faster Than Others? * Why Are Some Brands More Successful The More They Give Away? * Why Do Some Brands Seem To Be Constantly Fighting For Survival? From Survival to Significance examines all of these questions and many more, by looking behind the scenes at some of the world's most valuable brands. By combining strategy and story telling, Jeremy explores the 5 Levels of Brand Leadership, and offers practical advice that you can quickly apply in your own organization. Looking at brands such as Disney, TOMS, Nike, Patagonia, Philips, JCB and Twitter, you will learn how to build a conversation strategy, why the rule of 60:30:10 works and why the most powerful brands don't just create profits, they create profits with a purpose. ** The price is a bit heavy but it's 489 pages and 100% of the profits from the book go to CODE.org, so for each book sold, 5 primary school kids get an hour of coding lessons! **