Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation
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Auteur:
Aditi Ramdorai
Cornelius Herstatt
- Engels
- Hardcover
- 9783319163352
- 21 mei 2015
- 168 pagina's
Samenvatting
The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
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- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 21 mei 2015
- Aantal pagina's
- 168
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Aditi Ramdorai
- Tweede Auteur
- Cornelius Herstatt
- Hoofduitgeverij
- Springer International Publishing Ag
Overige kenmerken
- Editie
- 2015 ed.
- Extra groot lettertype
- Nee
- Product breedte
- 155 mm
- Product lengte
- 235 mm
- Studieboek
- Nee
- Verpakking breedte
- 162 mm
- Verpakking hoogte
- 17 mm
- Verpakking lengte
- 244 mm
- Verpakkingsgewicht
- 431 g
EAN
- EAN
- 9783319163352
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