Globalization and Strategic Alliances The Case of the Airline Industry
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Auteur:
Tae Hoon Oum
Jong-Hun Park
Co-auteur:
Park, Jong-Hun
- Engels
- Hardcover
- 9780080435961
- 14 augustus 2000
- 252 pagina's
Samenvatting
Presenting the history and status of airline alliances, this book looks at reasons why alliances are being formed. It also analyzes the questions such as: Why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And what implications do alliances have on carrier management and public policy makers?
In the foreseeable future the alliance will become an increasingly important feature of the airline industry around the world. Despite its growing importance to airline management, aviation policy makers, and research literature, there has not been much rigorous analysis of airline alliances in economics or management literature. It is clear that the authors of this book are among the first researchers to do serious analytical studies and quantitative analysis on airline alliances. Given the growing importance of alliances, there is a clear need for a book that gives a comprehensive and analytical treatment of key aspects of airline alliances. In this book, they accomplish just that. This book presents the past history and current status of airline alliances, reasons why alliances are being formed, analyzes the questions: 'why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And 'what implications do alliances have on carrier management and public policy makers'? And quantifies the key economics effects of airline alliances.
In the foreseeable future the alliance will become an increasingly important feature of the airline industry around the world. Despite its growing importance to airline management, aviation policy makers, and research literature, there has not been much rigorous analysis of airline alliances in economics or management literature. It is clear that the authors of this book are among the first researchers to do serious analytical studies and quantitative analysis on airline alliances. Given the growing importance of alliances, there is a clear need for a book that gives a comprehensive and analytical treatment of key aspects of airline alliances. In this book, they accomplish just that. This book presents the past history and current status of airline alliances, reasons why alliances are being formed, analyzes the questions: 'why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And 'what implications do alliances have on carrier management and public policy makers'? And quantifies the key economics effects of airline alliances.
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 14 augustus 2000
- Aantal pagina's
- 252
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Tae Hoon Oum
- Tweede Auteur
- Jong-Hun Park
- Co Auteur
- Park, Jong-Hun
- Hoofdredacteur
- T. H. Oum
- Tweede Redacteur
- Tae Hoon Oum
- Hoofduitgeverij
- Pergamon Press
Vertaling
- Originele titel
- Globalization and Strategic Alliances: The Case of the Airline Industry
Overige kenmerken
- Editie
- New title
- Extra groot lettertype
- Nee
- Product breedte
- 156 mm
- Product hoogte
- 16 mm
- Product lengte
- 234 mm
- Verpakking breedte
- 156 mm
- Verpakking hoogte
- 16 mm
- Verpakking lengte
- 234 mm
- Verpakkingsgewicht
- 537 g
EAN
- EAN
- 9780080435961
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