Going Global Enterprise 02.02

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  • Engels
  • Paperback
  • 9781841123165
  • 10 januari 2002
  • 118 pagina's
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Samenvatting

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organized into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.



Fast track route to mastering globalization and successfully managing global expansion

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.

Includes a glossary of key concepts and a comprehensive resources guide

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
10 januari 2002
Aantal pagina's
118
Illustraties
Nee

Betrokkenen

Hoofdauteur
Roger Cartwright
Hoofduitgeverij
Capstone Publishing Ltd

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Product breedte
126 mm
Product hoogte
11 mm
Product lengte
164 mm
Studieboek
Ja
Verpakking breedte
125 mm
Verpakking hoogte
11 mm
Verpakking lengte
181 mm
Verpakkingsgewicht
122 g

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EAN
9781841123165

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