HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)

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  • Engels
  • Paperback
  • 9781422189863
  • 02 april 2013
  • 208 pagina's
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Robert B. Cialdini

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Samenvatting

NEW from the bestselling HBR's 10 Must Reads series. The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact--no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: * Pitch your brilliant idea--successfully * Connect with your audience * Establish credibility * Inspire others to carry out your vision * Adapt to stakeholders' decision-making styles * Frame goals around common interests * Build consensus and win support Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
02 april 2013
Aantal pagina's
208
Illustraties
Nee

Betrokkenen

Hoofdauteur
Robert B. Cialdini
Tweede Auteur
Nick Morgan
Co Auteur
Deborah Tannen

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Nee
Product breedte
135 mm
Product hoogte
18 mm
Product lengte
208 mm
Studieboek
Ja
Verpakking breedte
141 mm
Verpakking hoogte
20 mm
Verpakking lengte
209 mm
Verpakkingsgewicht
233 g

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9781422189863

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