In The Meantime Lessons and Learning from a Career in Beer

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  • Engels
  • Hardcover
  • 9781912300983
  • 22 september 2022
  • 272 pagina's
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Samenvatting

What ingredients do you need to brew a successful career in selling and marketing consumer goods? The lessons found in Nick Millers fascinating and motivating story will tell you.Nick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working mens clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets. Using a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy he and his team turned Peroni from a niche Italian import into the UK's premier lager. Later he took the helm at the craft beer minnow Meantime, where his magic touch led to the brand's turnaround and eventual sale to SABMiller for GBP120 million.In the Meantime distils all the lessons Nick picked up during his impressive career to show any leader how you can: Think strategically about selling and marketingMaximise the strengths of your teamFind the benefits in setbacks and barriersAnalyse your own strengths and weaknessesMotivate your team and enjoy yourself along the way Unlock the confidence to believe in your own abilities and your potential to aim high and succeed as you discover a disciplined way of thinking that can enable you to become as successful in your chosen industry as you want to be. And along the way, lighten the load with some amusing anecdotes and engaging tales from a career well lived. Cheers!

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
22 september 2022
Aantal pagina's
272

Betrokkenen

Hoofdauteur
Nick Miller
Hoofduitgeverij
Right Book Press

Overige kenmerken

Product breedte
156 mm
Product lengte
234 mm
Studieboek
Nee
Verpakking breedte
156 mm
Verpakking hoogte
235 mm
Verpakking lengte
234 mm
Verpakkingsgewicht
653 g

EAN

EAN
9781912300983

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