Influence Strategies in Health Care GPOs Impact of Employee Characteristics

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  • Engels
  • Paperback
  • 9783847335719
  • 03 januari 2012
  • 212 pagina's
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Samenvatting

Health care spending exceeds national gross domestic product growth and continues to jeopardize the U.S. economy. Health care Group Purchasing Organizations (GPOs) may encounter challenges in achieving member commitment because no formal authority exists between GPOs and their members. Therefore, mandatory commitment from GPO members is not required, purchasing decisions remain outside the GPO's span of control, and declination of advice, recommendations, or requests may occur without legitimate reasons. The general business problem is that GPO members may not achieve the lowest available prices on medical supplies and therefore contribute to excessive health care spending. The specific business problem is that GPOs may not use the appropriate influence strategy to persuade their members to remain committed to desirable purchasing behavior. This book reveals the relationship between GPO employees' characteristics and the use of influence strategies. The conceptual framework is derived from Kipnis's, Schmidt's, and Wilkinson's strategic influence concept. The quantitative analysis should be especially useful to professionals in Sales, Marketing, and Consulting fields.

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
03 januari 2012
Aantal pagina's
212
Illustraties
Nee

Betrokkenen

Hoofdauteur
Xavier Bruce

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
152 mm
Product hoogte
12 mm
Product lengte
229 mm
Studieboek
Ja
Verpakking breedte
152 mm
Verpakking hoogte
13 mm
Verpakking lengte
229 mm
Verpakkingsgewicht
318 g

EAN

EAN
9783847335719

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