International Business and Management 1st Edition
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Auteur:
Phil Kelly
- Engels
- Paperback
- 9781844807840
- 25 maart 2009
- 608 pagina's
Samenvatting
Presents an integrated treatment of international management problems. Combining a strategic focus with coverage of the functions that underpin global business, this book delivers a fresh European perspective on international business. It is suitable for post-introductory undergraduate courses and also for MBA students.
Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.
Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.
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Inhoud
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- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 25 maart 2009
- Aantal pagina's
- 608
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Phil Kelly
- Hoofduitgeverij
- Cengage Learning Emea
Overige kenmerken
- Editie
- International Edition
- Extra groot lettertype
- Nee
- Product breedte
- 218 mm
- Product hoogte
- 22 mm
- Product lengte
- 274 mm
- Studieboek
- Nee
- Verpakking breedte
- 274 mm
- Verpakking hoogte
- 276 mm
- Verpakking lengte
- 22 mm
- Verpakkingsgewicht
- 1249 g
EAN
- EAN
- 9781844807840
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