Introduction To Online Company Research Search Strategies, Case Study, Problems and Data Source Evaluations

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  • Engels
  • Hardcover
  • 9780538726832
  • 01 februari 2004
  • 392 pagina's
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Samenvatting

The research techniques in Introduction to Online Company Research focus on finding information about a specific company - whether it's a competitor, customer, potential partner, or an adversary in a lawsuit. These techniques provide an efficient and straightforward way to gather reliable information that is readily available from a variety of dependable sources. The volume instructs readers on effective search techniques and cost-effective information sources. All of the major online company data sources are critically reviewed and value-rated. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
01 februari 2004
Aantal pagina's
392
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Chris Dobson
Tweede Auteur
Benjamin Group
Hoofduitgeverij
Cengage Learning, Inc

Overige kenmerken

Editie
1
Verpakking breedte
157 mm
Verpakking hoogte
25 mm
Verpakking lengte
231 mm
Verpakkingsgewicht
681 g

EAN

EAN
9780538726832

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