Magic Words What to Say to Get Your Way

Name: Magic Words
Author: Jonah Berger

Auteur: Jonah Berger

Taal: Engels

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Uitgever: HarperCollins

Auteur: Jonah Berger

Engels
Luisterboek op CD
9798212208420
07 maart 2023

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Jonah Berger

"Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an world-renowned expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (half a million copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

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Samenvatting

New York Times bestselling author Jonah Bergers cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. Theyre how leaders lead, salespeople sell, and parents parent. Theyre how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. Theyre better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

Supplemental enhancement PDF accompanies the audiobook.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether youre trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

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Taal: en
Bindwijze: Luisterboek op CD
Oorspronkelijke releasedatum: 07 maart 2023

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Hoofdauteur: Jonah Berger
Verteller: Keith Nobbs
Hoofduitgeverij: HarperCollins

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Product breedte: 135 mm
Product hoogte: 15 mm
Product lengte: 178 mm
Verpakking breedte: 135 mm
Verpakking hoogte: 15 mm
Verpakking lengte: 178 mm
Verpakkingsgewicht: 136 g

EAN

EAN: 9798212208420

Je vindt dit artikel in

Categorieën: Mens & Maatschappij

Persoonlijke ontwikkeling & Mindfulness

Gezin & Relaties

Psychologie

Sociologie

Carriere & Succes

Geluk & Zelfvertrouwen

Sociale psychologie

Familie & Relaties

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Luisterboek op CD
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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