Managing Cultural Differences Global Leadership for the 21st Century

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  • Engels
  • Hardcover
  • 9781138223455
  • 29 september 2017
  • 662 pagina's
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Samenvatting

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.





In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success.

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics.

With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
29 september 2017
Aantal pagina's
662
Illustraties
Nee

Betrokkenen

Hoofdauteur
Robert Moran
Tweede Auteur
Philip R. Harris
Co Auteur
Sarah V. Moran
Hoofduitgeverij
Routledge

Overige kenmerken

Editie
10
Extra groot lettertype
Nee
Product breedte
189 mm
Product lengte
246 mm
Studieboek
Nee
Verpakking breedte
189 mm
Verpakking hoogte
246 mm
Verpakking lengte
246 mm
Verpakkingsgewicht
1632 g

EAN

EAN
9781138223455

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