Marketing for Rainmakers 52 Rules of Engagement to Attract and Retain Customers for Life

Name: Marketing for Rainmakers
Author: Phil Fragasso

Auteur: Phil Fragasso

Taal: Engels

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Auteur: Phil Fragasso Philip M. Fragasso

Engels
Hardcover
9780470247532
08 augustus 2008
304 pagina's

Alle productspecificaties

Samenvatting

There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-term relationships with clients.

Praise for MARKETING for RAINMAKERS

"In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd."
—Todd Clarke, President, CLS Investment Firm

"Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent—but never irrelevant."
—Charles Salmans, Principal, Global Public Relations, Mercer

"Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition."
—Karen Kaplan, President, Hill Holliday

"Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels."
—Christy White, Principal, Cogent Research, LLC

"Old-school marketing still reigns supreme—except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire."
—Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding

"Marketing for Rainmakers offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight—masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!"
—Marcia S. Wagner, President, The Wagner Law Group

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 08 augustus 2008
Aantal pagina's: 304
Illustraties: Nee

Betrokkenen

Hoofdauteur: Phil Fragasso
Tweede Auteur: Philip M. Fragasso
Hoofduitgeverij: Onbekend

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 146 mm
Product hoogte: 25 mm
Product lengte: 224 mm
Studieboek: Ja
Verpakking breedte: 146 mm
Verpakking hoogte: 25 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 431 g

EAN

EAN: 9780470247532

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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